Oblivious Minds Coming Together

How do you find a great business partner for your next collaboration? Maybe you look for synergies or ask your network. We did something different. We searched for our company name on LinkedIn and saw who else around the world is thinking like us.

A collaboration between Oblivious and the Oblivious Mind resulted in memorable thank-you cards that became an integral part of the Eyes-Off Data Summit in Dublin. Discover the story and the inspiration behind the mesmerising artwork.

Connecting Two Oblivious Minds

It all began when one of our founders, Jack, discovered Oblivious Mind’s work through our company’s LinkedIn. Intrigued, he visited the artist’s profile and was instantly captivated by Anamika’s art, an independent artist based in India.

During our preparations for the Eyes-Off Data Summit in Dublin, we wanted to support local businesses in Ireland and independent artists.

Since more than half of our staff are based in India, collaborating with Oblivious Mind felt like a prime opportunity to bridge the gap between our two locations and support her incredible work.

Here’s what Anamika from Oblivious Mind said: “It was 1am at night in India when Jack from Oblivious reached out to me on WhatsApp. I was ecstatic that my first international order would be sending 100 artworks all the way to Dublin. It was a lot to work with but also a big opportunity for me and my art to grow…so I didn’t hesitate and took up the challenge!”

The Perfect Alignment

Curiously, the Oblivious Mind’s artistic style aligned perfectly with our logo and aesthetic. Known for her use of the Kandinsky style, characterised by circles and geometric shapes, it felt as if no briefing was necessary — her style seamlessly complemented ours.

This style’s typical use of circles creates balance, order, and symmetry qualities. The repeating circular and geometrical motifs in various ways create overlapping forms, concentric, and emotive designs within the artworks.

Anamika said: “I decided to create something that was an amalgamation of ‘Oblivious’ and ‘The Oblivious Mind’. I like working with basic shapes, lines, and dots, and turning them into a complex composition.

When I saw the logo of Oblivious, I was really happy. I started creating a composition with primary colours within the minimal black circular logo of Oblivious, and it soon turned out to be a perfect combination of minimalism and maximalism. Both the company’s styles stood out, and we decided to move forward with the design.”

The Creation Process

Anamika isn’t typically interested in commercial design collaborations, but she made an exception for us. So instead of suggesting the event colours for the artwork, we trusted her talent and artistic instincts and left the colour palette in her capable hands.

Throughout the collaboration, the Oblivious Mind documented the entire creative journey. The intricate combination of colours, shapes, materials, and perspectives left us in awe. And did we mention she swiftly delivered 100 beautifully crafted cards in less than a week?

“The entire process was a little daunting, but after 5 days of very little sleep and lots of art, I was able to complete 100 handmade artworks on time! I packed and shipped all the artworks to the office of Oblivious in Bangalore from where they were flown to Dublin! Overall it was a very exciting project for me.” Anamika reflected.

In the world of creativity and collaboration, chance encounters like ours can result in something truly remarkable. Our collaboration with Oblivious Mind brought together two Oblivious worlds and locations and allowed us to support and appreciate the skills and artistry of an independent artist.